Which major retail brand pioneered the 'Festival of Lights' loyalty program that rewards customers with increasing benefits for purchases made during Diwali celebrations?

Traditional cultural practices and celebrations have increasingly become integrated into retail strategies. Major brands now develop specific product lines, marketing campaigns, and even loyalty programs around cultural traditions and heritage celebrations. This poll tests your knowledge of how cultural traditions have influenced major retail innovations and strategies in the global marketplace.

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Reliance Retail
Amazon India
Flipkart
Tata Cliq