Which former Apple executive is credited with developing the Apple Store concept including the Genius Bar, and later became CEO of J.C. Penney?

The modern retail landscape has been shaped by innovative approaches to customer experience. One of the most influential retail transformations came from a tech giant that reimagined how consumers interact with products in physical stores. Test your knowledge about this retail revolution that changed how many brands approach their in-store experience strategy.

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Ron Johnson
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Tim Cook
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