Which company pioneered large-scale algorithmic dynamic pricing in retail, introducing technology that could change product prices multiple times per day based on market conditions?

The world of retail has been transformed by technological innovations that changed how products are priced and sold. Dynamic pricing algorithms represent one of the most significant advancements in retail technology, allowing prices to fluctuate based on demand, competition, and consumer behavior. But do you know which pioneering company first implemented automated dynamic pricing at scale, revolutionizing e-commerce and eventually influencing brick-and-mortar retail strategies worldwide?

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Amazon
Walmart
Best Buy
eBay