Which outdoor retailer pioneered the 'Worn Wear' program, allowing customers to trade in used gear for store credit while promoting product longevity and reducing waste?

Sustainability has become a cornerstone of modern retail strategy, particularly for brands connected to the natural world. Companies are increasingly implementing innovative initiatives to reduce their environmental footprint while connecting with eco-conscious consumers. This trivia question explores one of the most groundbreaking sustainability programs in the outdoor retail sector that has redefined industry standards and consumer expectations around product lifecycles.

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Patagonia
REI
The North Face
Columbia Sportswear