Which mythological figure was central to Nike's groundbreaking 1990s rebranding strategy that helped transform it from a running shoe company to a global lifestyle brand?

Throughout history, retailers have leveraged mythology and folklore to create compelling brand narratives and product designs. From Norse gods on packaging to Greek myths in store layouts, these ancient stories continue to influence modern retail marketing strategies. Test your knowledge about how mythology has been used in successful retail campaigns and product designs that resonated with consumers on a deeper, archetypal level.

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Nike, the Greek goddess of victory
Hermes, the messenger god with winged sandals
Atlas, the Titan who carried the world
Mercury, the Roman god of speed and commerce