Which athlete's endorsement deal included an unprecedented equity stake that eventually generated over $1 billion in revenue and led to the creation of an independent subsidiary brand?

Athlete endorsements have transformed from simple product appearances to multi-billion dollar empires. These partnerships have revolutionized both the sports industry and consumer marketing. The most lucrative deals often transcend traditional advertising, creating lifestyle brands that outlast athletic careers. Test your knowledge about one of the most groundbreaking athlete endorsement deals that forever changed the landscape of sports marketing and created a template for future generations of athletes.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Sprite and Beats Electronics
Tiger Woods with EA Sports
Serena Williams with Wilson and Nike