Which sports retailer first implemented the 'Connected Fitness' strategy, acquiring multiple fitness apps to gather consumer workout data for targeted product development and marketing?

The sporting goods retail landscape has transformed dramatically in recent years with innovative approaches to customer engagement. Major athletic brands have pioneered new ways to connect with consumers through technology and personalized experiences. Test your knowledge about how leading sports retailers are revolutionizing the shopping experience and using data analytics to better understand their customers.

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Under Armour
Nike
Adidas
DICK'S Sporting Goods