Which celebrity endorsement deal is credited with saving a failing athletic brand and growing its market value from $800 million to $19 billion over a 20-year partnership?

Celebrity endorsements have been a powerful retail strategy for decades, transforming unknown products into household names. When famous people align with brands, they can dramatically influence consumer behavior and purchasing decisions. This trivia question examines one of the most successful celebrity endorsement partnerships in retail history and its remarkable impact on sales and brand perception.

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• Michael Jordan with Nike (Air Jordan)
• George Foreman with Spectrum Brands (George Foreman Grill)
• Beyoncé with Pepsi
• David Beckham with Adidas

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