Which company introduced the first modern customer loyalty program in 1981 that revolutionized the concept of rewarding frequent customers?

The history of retail has been shaped by innovative strategies to build customer relationships. Among these, loyalty programs have evolved significantly from their humble beginnings to become sophisticated marketing tools. This poll tests your knowledge about the historical origins of customer loyalty programs that fundamentally changed retail business models and consumer behavior patterns. How well do you know the pioneers who first rewarded repeat customers?

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