Which digital marketing innovation by the Imperial War Museum in 2018 led to a 45% increase in younger visitors (18-34) engaging with WWI artifacts?

Military museums and historical sites face unique challenges in digital marketing and visitor engagement. This poll tests your knowledge about a groundbreaking digital marketing campaign that revolutionized visitor engagement with military history artifacts. Understanding these innovative approaches helps museums bridge the gap between historical significance and modern audience expectations.

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AR (Augmented Reality) experience allowing visitors to 'hold' and examine digital replicas of fragile artifacts through their smartphones
Social media campaign featuring veterans' descendants sharing family stories related to museum artifacts
Interactive website allowing visitors to trace the journey of specific regiments through battlefields represented in the museum
Gamified mobile app where users could earn points by identifying historical military equipment and insignia