Which global fashion brand launched a dedicated 'Festival Collection' celebrating Diwali that became one of the most successful cultural marketing campaigns in retail history?

Cultural traditions often play a significant role in how brands position themselves in global markets. From incorporating traditional symbols to honoring cultural celebrations, many successful retailers have leveraged cultural heritage as a cornerstone of their brand identity. Test your knowledge about how major brands have integrated cultural traditions into their marketing and branding strategies!

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H&M
Zara
Uniqlo
Forever 21