Which celebrity partnership with a brand created the most valuable signature line, generating over $3 billion in annual revenue by 2020?

Celebrity endorsements have become a cornerstone of modern marketing, with famous people lending their image and reputation to boost brand recognition and sales. The right celebrity partnership can dramatically increase a brand's visibility and perceived value, while a mismatch or controversy can damage both parties. This trivia question explores one of the most financially successful celebrity brand partnerships in history.

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Michael Jordan with Nike (Air Jordan)
Kylie Jenner with Coty (Kylie Cosmetics)
Rihanna with LVMH (Fenty Beauty)
George Foreman with Spectrum Brands (George Foreman Grill)