Which astronomy equipment manufacturer first pioneered an omnichannel retail strategy, allowing customers to test telescopes virtually before purchasing them online or in-store?

Space exploration has led to remarkable product innovations that have changed both astronomy and consumer markets. Many major astronomy brands have pioneered retail strategies that revolutionized how scientific equipment reaches consumers. This poll tests your knowledge of how astronomy product retail has evolved from specialist shops to omnichannel experiences, and which companies led these transformations.

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Celestron, with their 2015 StarSense Explorer app that integrated with physical stores
Meade Instruments, through their 2017 LightBridge retail experience
Orion Telescopes, with their 2016 SkyQuest virtual fitting room
Sky-Watcher, through their 2018 StarNavigator retail platform