Which customer analytics technique did Epic Games use in Fortnite that contributed to its massive success by optimizing player retention and monetization?

The gaming industry relies heavily on understanding player behavior and demographics to create engaging experiences and effective monetization strategies. This trivia question tests your knowledge of how a major gaming company uses customer analytics to shape its business decisions. Do you know how these companies track and analyze player engagement?

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Cohort analysis tracking player engagement patterns across different game seasons and battle passes
Simple A/B testing of different character skins without consideration of player demographics
Annual player surveys as the primary method of gathering gameplay feedback
Manual review of social media comments to determine popular features