Which 1999 film revolutionized movie marketing by creating one of the first viral internet campaigns, using a fake documentary and mysterious website that made audiences question if the story was real?

The film industry has seen some revolutionary product launch strategies that transformed movies into cultural phenomena. Behind many blockbusters are marketing campaigns that became as legendary as the films themselves. This trivia question explores one of the most innovative product launches in cinema history that changed how studios promote major releases. Test your knowledge of film marketing history!

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The Blair Witch Project
The Matrix
Fight Club
The Sixth Sense