Which athlete signed the first lifetime endorsement deal with Nike, reportedly worth over $1 billion?

Product endorsements have become a cornerstone of the sports industry, with athletes signing increasingly lucrative deals with major brands. These partnerships not only boost brand visibility but often define an athlete's public persona and legacy beyond their sporting achievements. How well do you know the history-making endorsement deals that have shaped the sports business landscape? Test your knowledge about the intersection of athletic talent and marketing power!

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