Which unlikely brand collaboration with Fortnite in 2020 broke engagement records by attracting over 12.3 million concurrent players to a virtual in-game concert experience?

The gaming industry has seen some remarkable brand collaborations that have reshaped marketing strategies and player engagement. These partnerships often blend virtual worlds with real-world products in ways that create unique experiences and drive consumer behavior. This trivia question tests your knowledge of a particularly unexpected but highly successful gaming brand collaboration that changed how companies approach cross-promotion in virtual spaces.

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