Which company had to rebrand their 'Nova' car model in Spanish-speaking markets because the name could be interpreted as 'doesn't go' in Spanish ('no va')?

When companies expand globally, translation mistakes can lead to marketing disasters. Some of the most successful brands have stumbled when their slogans, product names, or advertising campaigns were poorly translated or culturally insensitive. These linguistic missteps have become legendary in marketing circles, sometimes costing companies millions in rebranding efforts. Test your knowledge of these famous language-related marketing blunders!

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General Motors (Chevrolet)
Toyota
Ford
Volkswagen