Which transportation company first introduced a large-scale monthly subscription service that allowed unlimited rides for a fixed fee, sparking a trend in the industry?

The transportation industry has been transformed by subscription-based models in recent years. From car subscriptions to mobility-as-a-service platforms, consumers now have alternatives to traditional vehicle ownership. This poll tests your knowledge about a pioneering subscription service that changed how people think about urban transportation.

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Lyft with its 'Lyft Pink' subscription in 2016
Uber with its 'Ride Pass' program in 2015
NYC Subway's 'MetroCard Unlimited' in 1998
Bird with its 'Bird Unlimited' scooter subscription in 2019