Which innovative retail strategy helped save HMV (His Master's Voice) from complete shutdown in the UK music retail market in 2019?

The music retail landscape has transformed dramatically in the digital age. Physical record stores have had to reinvent themselves to compete with streaming services and digital downloads. This trivia question explores one of the most successful retail innovations that helped a major music retailer survive the digital disruption that caused many others to close their doors permanently.

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Expanding their vinyl section to become the largest physical format retailer in Europe
Converting stores into combined coffee shops and music lounges with listening stations
Launching an exclusive streaming platform bundled with physical album purchases
Implementing a blockchain-based music ownership system for digital and physical purchases