In 2017, Nike announced a major strategic shift called the 'Consumer Direct Offense' that changed sports retail forever. What was the core element of this strategy?

In the competitive world of sports retail, brands are constantly evolving their strategies to connect directly with consumers. Nike made headlines with a significant shift in its retail approach that transformed how athletic brands reach customers. Test your knowledge about this industry-changing move that has influenced how sports products are sold worldwide.

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Reducing production to focus exclusively on limited-edition releases
Shifting from wholesale distribution to direct-to-consumer sales channels
Eliminating all physical stores to become an online-only retailer
Acquiring smaller sports brands to consolidate market share