Which iconic brand mascot, introduced in 1916, is considered the first corporate character to be marketed through multiple media channels and established the modern concept of brand mascot campaigns?

Brand mascots have been powerful marketing tools throughout retail history, creating memorable connections with consumers across generations. From early illustrated characters to modern digital ambassadors, these mascots reflect changing cultural values and marketing strategies. This trivia question explores a pivotal moment in mascot history that transformed how companies approached brand personification.

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