Which music streaming service first introduced the 'Wrapped' annual personalized listening report that became a viral social media phenomenon and major customer retention tool?

The music industry has been transformed by streaming platforms that have revolutionized how we discover and consume music. These platforms have developed innovative customer loyalty programs to retain subscribers in an increasingly competitive market. Test your knowledge about one of the most successful loyalty innovations that changed how artists connect with fans.

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Spotify
Apple Music
Amazon Music
YouTube Music