Which tech company partnered with Oxford Dictionaries in 2011 for a marketing campaign where they named 'selfie' as Word of the Year and created specialized tech vocabulary guides?

In the world of language and linguistics, dictionaries have traditionally maintained academic independence from commercial enterprises. However, in 2011, a prestigious dictionary publisher broke new ground by partnering with a major tech company in a marketing campaign that celebrated the evolving nature of language. This collaboration sparked debates about the commercialization of linguistic authorities while highlighting how modern communication shapes our lexicon. Test your knowledge about this landmark partnership in linguistic marketing history!

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Apple
Microsoft
Samsung
Google