Which company first implemented the 'Cultural Artisan Direct' model that ensures 75% of profits return to indigenous communities while maintaining authentic production methods?

Traditional cultural practices are increasingly being marketed as products and experiences worldwide. Artisans and cultural communities are finding innovative ways to share their heritage while creating sustainable livelihoods. This poll explores a groundbreaking product marketing strategy that successfully balanced cultural authenticity with commercial appeal, setting new standards for ethical cultural product launches.

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Nativa World, launched in Peru in 2008
Heritage Hands Co., launched in Thailand in 2011
Artisan Global, launched in Mexico in 2013
Traditional Treasures Inc., launched in Ghana in 2010