Which major bookstore chain revolutionized customer loyalty in 2019 by introducing a program that offers exclusive signed editions, free shipping, and 40% off bestsellers for a $25 annual fee?

In the world of literature and publishing, loyalty programs have become increasingly sophisticated ways to engage readers. From independent bookstores fighting back against online giants to major publishing houses creating direct relationships with readers, these programs have transformed how we buy and engage with books. Test your knowledge about one of the most innovative loyalty programs in the literary world!

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