Which Nobel Prize winner's research on consumer decision-making led to the development of 'choice architecture' algorithms now used by major online retailers for personalized shopping recommendations?

The intersection of science and retail has created fascinating market research opportunities and innovations. As scientific achievements are celebrated globally, retailers have found unique ways to leverage these moments for marketing campaigns and product endorsements. This poll tests your knowledge about an interesting connection between Nobel Prize winners and consumer behavior research that revolutionized retail analytics.

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Richard Thaler (Economics, 2017)
Daniel Kahneman (Economics, 2002)
Jennifer Doudna (Chemistry, 2020)
Frances Arnold (Chemistry, 2018)