Which digital innovation, launched in 2016, dramatically transformed Broadway ticket sales by making premium shows more accessible to younger audiences through a mobile lottery system?

The performing arts industry has undergone significant digital transformation in recent years, especially after the challenges posed by the pandemic. From virtual performances to innovative ticketing systems and immersive experiences, theaters and performance venues have embraced technology to connect with audiences in new ways. Test your knowledge about one of the most significant digital innovations that revolutionized Broadway ticket sales and accessibility.

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