Which Broadway musical pioneered the concept of 'merchandise kiosks' with themed products placed in theater lobbies, a practice that revolutionized performing arts retail and is now standard across the industry?

The performing arts industry has transformed how it engages audiences beyond the stage. Theatrical productions, dance companies, and orchestras have developed sophisticated merchandise strategies to extend the customer experience and build brand loyalty. This poll tests your knowledge about product innovation and marketing trends in the performing arts merchandise world - an often overlooked but increasingly important revenue stream for arts organizations.

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The Phantom of the Opera (1988)
Les Misérables (1987)
Cats (1982)
A Chorus Line (1975)