Which famous children's book character was specifically created as a brand mascot for Penguin Books' children's division before appearing in his own series of books?

Throughout publishing history, certain characters have transcended their original stories to become iconic brand mascots for publishers, bookstores, and literary festivals. These mascots have helped market literature to new generations and create brand recognition in the competitive world of publishing. Test your knowledge of these literary brand ambassadors that have helped define publishing houses and bookstores around the world!

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Paddington Bear
Peter Rabbit
Puffin
Winnie-the-Pooh