Which historic innovation is widely considered the first modern customer loyalty program that inspired today's points-based rewards systems?

Before digital points and mobile apps, customer loyalty programs had fascinating historical origins. From ancient marketplaces to modern rewards systems, businesses have always sought ways to encourage repeat customers. This trivia explores a pivotal innovation in customer loyalty history that revolutionized retail and created the foundation for modern loyalty marketing. Test your knowledge about how retailers have cultivated customer relationships throughout commercial history!

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S&H Green Stamps (1896), which customers collected when shopping and redeemed for merchandise from catalogs
The Great Atlantic & Pacific Tea Company's (A&P) trading cards (1859), featuring famous Americans that could be exchanged for discounts
Macy's Customer Appreciation Tokens (1912), metal coins given to frequent shoppers for exclusive store access
Montgomery Ward's Preferred Customer Certificates (1872), paper vouchers that accumulated value with each purchase