Which of these companies began as a military supplier during WWII before transforming into a popular consumer brand that still references its military origins in its marketing?

Throughout history, many companies that initially served military purposes have evolved to become household consumer brands. These transformations represent fascinating case studies in brand adaptation and market expansion strategy. This trivia question explores how one particular company pivoted from wartime manufacturing to become a global consumer brand while maintaining elements of its military heritage in its marketing and brand identity.

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Jeep (originally manufactured for the U.S. Army as the 'General Purpose' or G.P. vehicle)
Under Armour (originally designed specialized combat uniforms before moving to athletic wear)
Victorinox (first created as a supplier of tactical knives exclusively for Swiss Army officers)
Columbia Sportswear (began as a military tent and outerwear supplier for Arctic campaigns)