Which factor was the primary reason the World Wildlife Fund (WWF) chose the giant panda as its logo in 1961?

WWF's iconic panda logo is recognized worldwide as a symbol of wildlife conservation. But how much do you know about the strategic branding decisions that made this wildlife organization's symbol so effective? Test your knowledge about one of the most successful conservation brand stories in history and learn how thoughtful brand design can impact wildlife protection efforts.

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It was the first endangered species they successfully protected
The black and white design would be inexpensive to print on promotional materials
It was selected through a public vote among conservation supporters
The founders believed Asian wildlife was most urgently threatened