Which 1982 sci-fi film featured a groundbreaking product placement deal that reversed declining sales of the featured candy, leading to a 65% increase in sales within months of the movie's release?

Product placement has become a multi-billion dollar industry in film and television, seamlessly integrating brands into our favorite content. But this marketing strategy has a fascinating history in Hollywood that dates back further than many realize. Test your knowledge about the evolution of branded entertainment and how certain product endorsements changed the landscape of film marketing forever.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Blade Runner (Atari and Coca-Cola)
Tron (Mattel electronics)
Star Trek II: The Wrath of Khan (Budweiser)