Which telescope manufacturer revolutionized its brand positioning in 2015 by introducing the 'One Sky' initiative, deliberately positioning its products as accessible astronomy tools for beginners rather than professional equipment?

The astronomy industry has seen remarkable brand evolution as companies compete to connect consumers with the cosmos. From telescope manufacturers to stargazing apps, astronomical brands use distinctive visual identities to position themselves in this specialized market. This trivia question focuses on a pivotal moment in astronomical brand positioning that reshaped public perception of space exploration technology.

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Celestron, with its 'The World's Most Loved Telescopes' campaign
Meade Instruments, through its 'Universe for Everyone' rebranding
Orion Telescopes & Binoculars, through its 'Astronomy for All' positioning
Astronomers Without Borders, with its 'One Sky' community telescope initiative