Which historic department store's 1973 logo redesign by Massimo Vignelli controversially eliminated the apostrophe in its name, setting a minimalist trend that influenced retail branding for decades?

Department stores revolutionized retail in the 19th and 20th centuries, becoming cultural landmarks with distinct visual identities. Their logos and branding often reflected the evolving aesthetics of their eras while maintaining recognition across generations. This trivia challenges your knowledge about one iconic department store's logo evolution that broke conventions of its time and influenced retail branding for decades to follow.

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Macy's
Bloomingdale's
JCPenney
Marshall Field's