In 1971, Nike founder Phil Knight paid graphic design student Carolyn Davidson to create the Swoosh logo. How much did Knight originally pay Davidson for designing what would become one of the world's most valuable logos?

The sports apparel industry is dominated by iconic logos that instantly communicate brand identity. Among these, Nike's Swoosh stands as perhaps the most recognizable symbol in sports marketing history. This simple curved check mark has become synonymous with athletic excellence and innovation. But how much do you know about the origin story of this billion-dollar emblem? Test your knowledge of product design history in the sporting goods industry!

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$35
$1,200
$5,000
$0 (she did it for course credit at Portland State University)