Which retail marketing milestone did the Guinness World Records book achieve that no other annually published product has matched?

The Guinness World Records book isn't just a record-keeper—it's also a retail product with its own fascinating superlatives! Since its first publication in 1955, this book has broken numerous sales records and marketing milestones. Test your knowledge about this iconic product that turned record-keeping into a global retail success story. Do you know what makes this particular retail brand stand out in the business world?

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