Which innovative marketing strategy did the World Wildlife Fund (WWF) use in their award-winning 2018 campaign that allowed people to virtually 'adopt' endangered animals in retail spaces?
Conservation organizations are constantly evolving their marketing strategies to raise awareness and funding for endangered species protection. This poll explores how technology and innovative marketing approaches are being used in the animals and wildlife conservation sector. Test your knowledge about cutting-edge promotional techniques that are helping to save endangered species around the world!
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- Augmented reality displays where endangered animals appeared next to shoppers in mall mirrors when they approached
- RFID-enabled plush toys that sent real-time updates about their wild counterparts when scanned at home
- Virtual reality stations where shoppers could experience a day in the life of an endangered species in its natural habitat
- Smart billboards that displayed different endangered animals based on the local weather conditions in each city
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