Which celebrity influencer became the first to sign a billion-dollar brand partnership deal in 2019, revolutionizing influencer marketing in the beauty industry?

In the ever-evolving world of pop culture marketing, influencer partnerships have transformed from niche tactics to industry-defining strategies. Social media stars now command massive audiences that rival traditional media outlets, leading to increasingly lucrative brand deals. Test your knowledge about a historic moment in influencer marketing history that changed how we view the intersection of celebrities, social media, and brand partnerships.

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Kylie Jenner with Coty Inc.
Rihanna with LVMH
Kim Kardashian with Procter & Gamble
Selena Gomez with Estée Lauder