Which major sporting goods company underwent a comprehensive rebrand in 2021 that included a new geometric logo design and the tagline 'Play to Progress'?

In the highly competitive sports industry, brand identity can make or break a company's market position. One particular sporting goods giant made headlines in 2021 with a significant rebranding strategy that shifted its market perception dramatically. This rebrand involved a new logo, repositioned product lines, and a renewed commitment to sustainability—all while maintaining its heritage elements. The move was considered risky but ultimately proved successful in appealing to both traditional customers and a younger demographic.

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Wilson Sporting Goods
Under Armour
New Balance
Puma