Which medication's direct-to-consumer advertising campaign in 1997 triggered a major shift in pharmaceutical marketing and led to new FDA regulations for broadcast advertising?

The pharmaceutical industry spends billions annually on marketing and advertising campaigns. Beyond traditional doctor-focused detailing, pharmaceutical companies have developed sophisticated multi-channel marketing strategies including direct-to-consumer advertising, digital engagement, and patient support programs. This poll tests your knowledge of a groundbreaking pharmaceutical advertising campaign that changed the industry landscape and regulatory approach to medication marketing.

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Claritin (loratadine) by Schering-Plough
Prozac (fluoxetine) by Eli Lilly
Lipitor (atorvastatin) by Pfizer
Viagra (sildenafil) by Pfizer