Which outdoor retail brand was the first to pledge 1% of its sales to environmental preservation, helping to launch the '1% for the Planet' movement in 2002?

The natural world has inspired many brands to adopt sustainable practices as part of their core identity. But how well do you know the pioneering sustainability initiatives that have shaped the industry? This trivia question explores a groundbreaking commitment that changed how we think about corporate environmental responsibility in the outdoor retail sector.

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Patagonia
REI
The North Face
Columbia Sportswear