Which architectural firm pioneered the concept of 'narrative retail architecture' with their revolutionary Apple Store design that eliminated traditional checkout counters and created the now-iconic Genius Bar?

In the world of architecture, retail design has undergone significant transformations to enhance visual storytelling and customer experience. Architects now create immersive environments that communicate brand narratives through spatial design, materials, and innovative displays. This poll tests your knowledge about a groundbreaking retail visual storytelling approach that revolutionized how we experience shopping environments.

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Foster + Partners
Zaha Hadid Architects
Gensler
Bohlin Cywinski Jackson