Which pharmaceutical giant famously pivoted from being primarily a consumer products company to focusing on prescription medications by selling its consumer division to Johnson & Johnson for $16.6 billion in 2006?

In the pharmaceutical industry, companies often face critical strategic decisions when their blockbuster drugs approach patent expiration. These 'patent cliffs' can cause billions in revenue losses almost overnight. The most successful pharma companies implement strategic pivots to maintain market position and shareholder value. This trivia tests your knowledge about one of the most famous strategic pivots in pharmaceutical industry history that changed the company's entire business model.

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Pfizer Inc.
Merck & Co.
GlaxoSmithKline
Bristol Myers Squibb