Which music streaming service first pioneered the concept of personalized 'year-in-review' listening statistics as a highly successful viral marketing campaign?

In the music industry, advertising techniques go beyond visual elements. Sonic branding—the strategic use of sound and music to represent a brand—has become increasingly important. From streaming services to instrument manufacturers, music companies invest heavily in creating distinctive audio signatures that customers instantly recognize. Test your knowledge about some of the most successful sonic branding campaigns in the music industry!

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• Spotify with 'Spotify Wrapped'
• Apple Music with 'Apple Music Replay'
• Pandora with 'Pandora Playback'
• Amazon Music with 'Your Year in Music'

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