Which candy brand famously increased sales by over 65% after its iconic product placement in a 1982 sci-fi blockbuster?

Product placement in movies and TV shows has become a sophisticated art form in pop culture marketing. From subtle background appearances to plot-integrated features, brands have found clever ways to embed themselves in our entertainment. This trivia challenges you to identify one of the most famous product placement deals that changed how companies approached film integration and became a cultural touchstone in its own right.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'Close Encounters of the Third Kind'
• Skittles in 'The Goonies'
• Hershey's Kisses in 'Gremlins'

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