Which renowned architecture firm rebranded in 2018 with a minimalist logo that replaced their previous distinctive typographic identity with a simple wordmark designed to work better across digital platforms?

Architecture firms are increasingly recognizing the importance of strong brand identity in a competitive market. Beyond the buildings they design, their logos and visual identities communicate their design philosophy and values to potential clients. This trivia question tests your knowledge of how influential architecture firms have developed their brand identities over time, reflecting changing design sensibilities and market positioning.

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Zaha Hadid Architects
Foster + Partners
Gensler
BIG (Bjarke Ingels Group)