Which company's revolutionary 1969 packaging color study discovered that consumers could identify their brand from color alone, leading to the creation of 'Ownership of Color' as a marketing concept?

Throughout history, innovative packaging designs have revolutionized how consumers interact with products. One of the most fascinating aspects is how inventors and designers discovered the psychological impact of color choices in packaging. This discovery transformed retail marketing strategies and continues to influence consumer behavior today. Test your knowledge about a groundbreaking packaging color study that changed modern retail forever!

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