Which outdoor retail brand launched the 'Wildlife Witness' app that allows users to report suspected wildlife trafficking while shopping for outdoor gear?

The intersection of technology and environmental conservation has led to remarkable innovations in how we track, understand, and protect our natural world. Major outdoor and conservation brands have pioneered digital solutions that help consumers connect with nature while contributing to environmental data collection. Test your knowledge about a groundbreaking retail innovation that's changing how we interact with wilderness spaces and wildlife.

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REI (Recreational Equipment Inc)
The North Face
TRAFFIC and North Face Asia collaboration
Patagonia's Conservation Alliance